Arif Yusop is a designer and researcher with experiences ranging from graphic and communication design, branding, interaction and experience design to designing for services and systems.
He is an Associate Lecturer of MA Communicating Complexity at Central St Martins, UAL and founding member of Liveable Planet Challenge Lab at the Royal College of Art Service Design, alongside futurist Sanjay Khanna, NOW Partners, Adidas and the Department of Transport.
He founded Fikireka in 2016, a brand strategy and design studio and is a founding member of Kamar Studio, a sustainable artisan woodwork focusing on reclaimed wood and workshop. He holds a PhD in Design from the Royal College of Art, focusing on innovative elements weaving radical transition.