Arif Yusop 




Arif Yusop is a designer and researcher with experiences ranging from graphic and communication design, branding, interaction and experience design to designing for services and systems.

With over a decade of experience spanning graphic design, communication design, art direction, branding, UI/UX design, and service design, Arif has cultivated a robust skill set to take design projects from initial ideation through to successful implementation. His multifaceted background enables him to bring a holistic and dynamic approach to each new project. 

He is an Associate Lecturer of MA Communicating Complexity at Central St Martins, UAL and founding member of Liveable Planet Challenge Lab at the Royal College of Art Service Design, alongside futurist Sanjay Khanna, NOW Partners, Adidas and the Department of Transport. 

He founded Fikireka in 2016, a brand strategy and design studio and is a founding member of Kamar Studio, a sustainable artisan woodwork focusing on reclaimed wood and workshop. He holds a PhD in Design from the Royal College of Art, focusing on innovative elements weaving radical transition.



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